Having easy exit and entry points, Mathura-Vrindavan not only share a 80 kilometer stretch on the current national highway but are likely to have another portion of 80 kilometers in the upcoming Yamuna Expressway too, thus, making these places attractive locations for potential builders, developers, residents, visitors and tourists alike. Known as the land of Lord Krishna, this region has immense value in terms of faith, religion and spirituality. But there still is a lot of scope for improvement in the cities of Mathura, Vrindavan and Goverdhan in terms of developing world class infrastructure, star hotels and luxury branding among others. Despite the fact that the region has a great inflow of tourists round the year, it falls short of seven star hotels or recreational spots that infuse enthusiasm in the visitors to stay back for a longer duration.
To give an image makeover to the Mathura-Vrindavan region, the Mathura Vrindavan Development Authority (MVDA), as well as the private developers, has started taking keen interest in its infrastructural facelift. Elaborating on their ongoing and upcoming projects like Shree Krishna Vaas Vrindavan for the transformation of these holy cities, vice-chairman, MVDA, VK Pamar, shares, “Keeping in mind the religious and historic relevance of Mathura-Vrindavan, we have initiated several plans for the same and that includes 27 kilometer long inter-locking roads along with drainage work in 19 wards of Nagar Palika of Vrindavan. Apart from this, we have also given a sum of ‘12.97 crore to the Jal Nigam for proper sewerage development in the city. Also, in order to manage the street lights on the central verge or the divider of Chatikara Vrindavan Road, which starts from the highway to Vrindavan, we have signed a contract on the PPP model.”
Being one of the frequently visited religious places in the country, Mathura-Vrindavan region indeed has tremendous scope for modernized civic development. The fact that crores have been granted by the government for this region’s up gradation, private colonizers seem to be taking keen interest in taking up both residential and commercial ventures. Commenting on the same, Sudeep Agarwal, MD, Shree Group, Mathura, says, “Mathura region is a major pilgrimage destination and it has more number of Indian visitors than foreign tourists. We are trying to introduce modern infrastructure in terms of good housing societies, better residential colonies, malls and multiplexes to make it an attractive realty destination.”
Another interesting thing to take note of is that private builders are also focusing on eco-development. From prime focus on greenery with every house at least having one tree, water harvesting, prohibiting vehicles inside the residential areas and instead making use of battery operated carts, sprinkler system for plantation to energy conservation by means of 16 watt street lighting, builders and developers are doing it all.
Looks like with all these initiatives, the area will drive the growth of the region in a big way.